UX = User eXperience means any aspect of a human interaction with a software system, including UI (User Interface), Design, Graphics, and Interaction, across all devices.
In today’s competitive world, User Interface (UI) of a software, mobile app or a website is as important as its functionality. No matter how wonderful the features are, but if it is not user friendly, it won’t work. UI and UX Design increases user satisfaction as well as the conversions.
Information Architecture Planning is about logically organizing information of a system, such that it is user-friendly, intuitive, and consistent. Our UX Experts architects the system such that it enables the users to easily and quickly find what they are looking for.
An interaction is a communication between a user and your systems through the interface. Our UX experts are well-versed in identifying such interactions and creating a roadmap of the system that is consistent with the information architecture, data flow, users’ expectations and your business goals.
Once the information architecture and roadmap design are ready, the next step is to visualize how the system, app or a website would look like. This can be achieved using a prototype or a blueprint which is known as Wireframes. Our UX experts are experienced in designing the wireframes which help to ensure that the right information is presented in the right way and at the right place.
Look and feel of a system is an equally important aspect, along with the well-organized information architect and roadmap design. Graphics emphasize on the aesthetics of a system which includes color and contrast, styles, fonts, images, navigation, animation, and many other design elements. In terms of websites, it is a critical element to attract as well as retaining the visitors and increases conversion. Our UX experts create alluring graphics as per customers’ requirements and branding.
Once the system is developed it is important to ensure it is accepted by the users and that it performs as intended. At UpLift, User Testing is a prerequisite step before releasing a system. We conduct user testing with different users, obtain feedbacks to understand their views and identify scope for improvements.